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Actions and Reactions in Automotive Repair

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Thursday, May 30, 2019 18:33

The old scientific adage “for every action there is an equal and opposite reaction” applies in business as well. In automotive repair marketing, sales and operations – actions taken will elicit results. Marketing actions can result in more business opportunities, … Continue reading

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Performing a Software System Review

Wednesday, July 11, 2012 18:27

Once a software system has been fully implemented and incorporated into a company’s business processes it should be reviewed periodically to gauge its impact on the business. A good system will have a positive impact on the business it supports … Continue reading

 
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Evaluating Sales Performance

Monday, July 9, 2012 21:15

Measuring sales effectiveness is a necessary part of any business. Sales effectiveness can be measured in a number of ways. Obvious indicators are revenue and profitability – critical factors to immediate success. However, when evaluating long term success other factors … Continue reading

 
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The Customer Experience

Saturday, July 7, 2012 18:00

In the auto service industry repeat business is paramount to success. The higher the customer retention rate the greater long term success will be. Therefore ongoing relationship management is critical. To assume everything is OK because there are no apparent … Continue reading

 
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Measuring the Impact of Marketing Programs

Friday, July 6, 2012 18:36

Measuring the impact of marketing programs is critical to making the most of advertising investment dollars. Without understanding the return on investment (ROI) of marketing programs, critical resources can be misdirected and poorly utilized. To this end, measurement capabilities must … Continue reading

 
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Software System Management for Auto Repair Shops

Friday, May 25, 2012 16:32

Software systems are part of an auto repair shop environment and need to be managed just like any other part of the business. Systems are a little different in that they act as support mechanisms for business processes. So managing … Continue reading

 
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Measuring Efficiency and Proficiency for Auto Repair Shops

Monday, May 21, 2012 18:48

Managing availability and usage of shop labor can have a profound effect on profitability. In fact it’s one of the most often overlooked yet potentially impactful areas of business activity in an auto repair shop. These types of measurements require … Continue reading

 
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The Foundation of Lasting Relationships

Thursday, May 17, 2012 16:26

Long lasting positive relationships are at the core of every successful business. And the basis for a positive relationship is trust. Although in some situations a level of trust can be given at the start of a relationship, for the … Continue reading

 
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Knowing the Competition and Developing a Winning Strategy

Saturday, May 12, 2012 21:06

Every business has competitors. If there is a business niche that’s worth pursuing more than one company will focus on that market. To be successful it is essential that competitors are known. To be competitive it’s necessary to identify the … Continue reading

 
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The Path to Full System Implementation for Auto Repair Shops

Friday, April 27, 2012 18:28

When a new software system is implemented, it will more than likely support the business processes as they existed before the new system was acquired but will not be fully utilized. When the decision is made to change software systems, … Continue reading

 
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Implementing Change

Wednesday, April 25, 2012 16:36

Implementing change can be one of the biggest challenges to a manager. Managing the change process and leading people through it are the keys to success. If people are included in the decision making process they will buy into the … Continue reading

 
 
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