Archive for the ‘Repair Sales’ Category

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5 Keys to Positively Influencing Post Purchase Behavior in Auto Repair Customers

Wednesday, August 27, 2014 19:15

After a buying experience customers tend to go through an evaluation of the decision they made to make a purchase. This is called cognitive dissonance – often referred to as ‘Buyer’s Remorse’. People tend to lean more toward the negative … Continue reading

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4 Points That Impact the Consumer Auto Repair Purchase Experience

Wednesday, August 27, 2014 19:02

When a consumer purchases auto repair services there are different points in the process that will formulate the quality of the experience in their mind. Every interaction meets, exceeds or fails the customer’s expectations. From vehicle drop off through the … Continue reading

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6 Factors Considered in Evaluation of Auto Repair Alternatives

Wednesday, August 27, 2014 0:38

When a consumer decides to search for possible alternatives for auto repair service there are specific factors that will affect their choice. Different factors carry more weight than others depending on the individual. Convenience and amenities can be important to … Continue reading

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5 Sources Used to Find Auto Repair Shops

Wednesday, August 27, 2014 0:29

When a vehicle owner decides to search for an auto repair service provider they will generally go through a series of information sources to find alternatives. The first source considered is the current provider along with other repair shops they … Continue reading

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6 Ways to Offer Auto Repair Service in the Right Place

Wednesday, June 25, 2014 17:32

One of the most important components of marketing mix is Place – or from the perspective of the customer Convenience. All other factors being equal this can be the determining factor in whether or not business is won. In evaluating … Continue reading

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5 Keys to Pricing Automotive Repair Services

Tuesday, June 24, 2014 16:45

  One of the components of marketing mix is Price or Customer Cost. Setting prices for services involves taking many factors into consideration. First and foremost prices must be set based on what the target market is willing to pay … Continue reading

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5 Keys to Increasing Auto Repair Quote Capture Rates

Saturday, May 31, 2014 17:43

  The quote capture rate is the portion of quotes that turn into orders during a given time period. For example if 100 quotes are given to prospective customers during a month and 20 quotes become repair orders then the … Continue reading

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5 Ways to Improve Auto Repair Sales by Reducing Warranty Work

Saturday, May 31, 2014 0:39

  In Auto Repair the negative impact of warranty work or comebacks is well understood. At its worst it can result in lost business and at the very least it will result in lost productivity. When a vehicle returns for … Continue reading

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5 Ways to Increase Your Auto Repair Recommendation Capture Rate

Friday, May 30, 2014 17:31

A good portion of the work performed in automotive repair shops is generated by recommended repairs. In any given shop a percentage of repairs are accepted by customers and the remainder are declined. Increasing the percentage of repairs that are … Continue reading

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Solution Based Customer Engagement Strategies for the Auto Repair Industry

Thursday, August 1, 2013 0:59

Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and … Continue reading

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