Archive for the ‘Auto Shop Marketing’ Category
Marketing Based Actions and Reactions in Automotive Repair
Wednesday, May 22, 2019 17:17
Marketing actions taken – if effective – will elicit a corresponding reaction in an automotive repair business. Conversely inaction will result in no responsive results. Marketing efforts should always be considered as directed at retaining existing customers or attracting new … Continue reading
Marketing with Incentives and Consequences in Automotive Repair
Wednesday, April 24, 2019 16:50
Incentives and consequences can be very powerful when incorporated into marketing efforts. People respond to incentives and avoid consequences. Using incentives in marketing efforts will offer customers more motivation to have their vehicles serviced. Communicating the consequences of not having … Continue reading
Using Automotive Repair Marketing Key Performance Indicators
Tuesday, September 4, 2018 17:34
Key performance indicators can be very effective in assessing the effectiveness of marketing efforts. Questions such as: Are we acquiring customers at an acceptable rate; Are we doing a good enough job of keeping existing customers; Are we performing the … Continue reading
Customer Retention Management in Automotive Repair
Thursday, January 4, 2018 23:37
When managing customer retention it’s important to evaluate the effectiveness of efforts directed at this objective. This is measured in a key performance indicator referred to as the customer retention rate. The retention rate is the percentage of customers that … Continue reading
Inbound Marketing and Customer Retention in Automotive Repair
Wednesday, January 3, 2018 17:48
Inbound marketing can be employed in an effort to acquire new customers but can be equally as powerful in retaining existing customers. The foundation of inbound marketing is providing value primarily through information sharing. Sharing knowledge on vehicle ownership can … Continue reading
Customer Retention Focused Outbound Marketing for Automotive Repair
Tuesday, January 2, 2018 19:19
Outbound marketing can be viewed as an integral part of customer retention and is widely employed in the auto repair industry. The focus in this regard is to encourage existing customers to return to the shop to have their vehicles … Continue reading
Digital Outbound Marketing Basics for Automotive Repair
Wednesday, November 29, 2017 22:38
Inbound Marketing is becoming more and more widely used every day. However businesses still need to rely on traditional advertising or Outbound Marketing. Even though outbound marketing is employed largely through digital venues these days the same time tested principals that … Continue reading
Digital Inbound Marketing Basics for Automotive Repair
Wednesday, November 29, 2017 0:13
Inbound Marketing is a significant part of digital marketing and any business today must include it in their campaigns in order to be competitive. The good thing about inbound marketing is that it requires time and little or no … Continue reading
Building a Digital Marketing Foundation for Automotive Repair
Monday, November 27, 2017 18:50
Digital Marketing is comprised of a wide breadth of venues including social media marketing, content marketing, review sites and various other Internet marketing alternatives. Whether marketing campaigns are focused on Inbound or Outbound objectives – ultimately stimulating interest will drive traffic to … Continue reading
Five Steps to Implementing Content Marketing in Automotive Repair
Friday, October 27, 2017 16:53
The key to successful content marketing is to define a strategy and get started. Once content marketing is initiated it becomes easier and easier. Posting content and inviting readers are the critical points. The more posts per month the greater … Continue reading
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