In automotive repair the customer perspective drives success. The customer seeks certain benefits through engaging an automotive service provider and if the marketing and sales strategies employed are effective the right target market will be reached and business will be earned. Once relationships have been established they must be built and nurtured. And focus must be placed on retaining and continuing those relationships for the long term:
- Employ Solution Based Customer Engagement Strategies – Solution selling is a methodology that was developed in the business to business environment primarily focused on technology sales. The sales process involves engaging the customer, identifying one or more problems (often referred as points of pain), then designing and presenting a solution. The solution methodology is a natural fit for auto repair as the essence of vehicle maintenance is solution oriented … Read More >>
- Build Long Term Relationships – The most successful people are those who invest wisely. Success can be measured in a number of ways but those who achieve the greatest success are prudent and careful when making investments. Whether instinctively or otherwise those who are most successful in business understand that the most powerful investments are in people … Read More >>
- Focus on Customer Retention – Customer retention can be one of the most important management areas in the Auto Repair business. Keeping customers is critical to success and thus a lot of attention is required … Read More >>
