Archive for the ‘Auto Shop Marketing’ Category

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6 Ways to Offer Auto Repair Service in the Right Place

Wednesday, June 25, 2014 17:32

One of the most important components of marketing mix is Place – or from the perspective of the customer Convenience. All other factors being equal this can be the determining factor in whether or not business is won. In evaluating … Continue reading

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5 Keys to Pricing Automotive Repair Services

Tuesday, June 24, 2014 16:45

  One of the components of marketing mix is Price or Customer Cost. Setting prices for services involves taking many factors into consideration. First and foremost prices must be set based on what the target market is willing to pay … Continue reading

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6 Keys to Defining an Optimal Auto Repair Service Offering

Monday, June 23, 2014 19:41

  In terms of marketing mix the overall auto repair service offering is referred to as the Product or Customer Solution. As in all endeavors applying the basics will ensure a firm foundation from which to achieve long term success. … Continue reading

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6 Keys to Increasing Customer Acquisition Rates in Auto Repair

Thursday, May 29, 2014 2:16

  It’s always necessary to bring in new business in auto repair. If nothing else lost business must be replaced. To maximize profits the most must be made of advertising dollars. It’s important to have a clear definition of the … Continue reading

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Using the AIDA Marketing Model to Increase Auto Repair Sales

Friday, February 28, 2014 2:12

  The AIDA marketing model is based on the events that occur when a customer is exposed to an advertisement. The acronym stands for attention, interest, desire and action. Elias St. Elmo Lewis is credited with formulating this methodology and … Continue reading

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6 Points on Building a Marketing Message with an Effective Call to Action

Friday, February 28, 2014 1:22

  The final ingredient in any marketing message is the Call to Action. Getting the reader’s attention, keeping their interest and simulating desire are building blocks that are intended to persuade the person to make a purchase. The call to … Continue reading

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6 Tips on Developing Marketing Messages that Simulate Desire

Thursday, February 27, 2014 21:06

Marketing messages must get a person’s attention, keep their interest and stimulate desire for a product or service offering. The marketing message should lead the person to want the service offering. A powerful message will result in the reader imagining … Continue reading

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6 Tips on Marketing Messages that Build People’s Interest

Tuesday, February 25, 2014 20:31

Gaining a readers interest is much more difficult than getting their attention. Using an attention grabbing intro will draw a person to a marketing message but the challenge is to keep them interested once their attention has been gained. A … Continue reading

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7 Keys to Creating Attention Grabbing Marketing Messages

Tuesday, February 25, 2014 1:58

An attention grabbing marketing message will give a prospective buyer reason to take notice. It will compel them to learn more. Without a strong attention grabber the remaining advertising copy will be marginally effective at best. Considering the objective and … Continue reading

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Evaluating Auto Repair Shop Marketing Campaign Results

Wednesday, November 27, 2013 21:34

At the start of a new year it’s important to review the results of marketing campaigns and determine how well they’re working. Marketing campaigns are generally directed at either customer retention or customer acquisition. In order to evaluate their effectiveness … Continue reading

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