Archive for the ‘Auto Shop Marketing’ Category

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3 Techniques Employed by Market Followers

Wednesday, October 29, 2014 17:52

A market follower strategy is employed by companies that want to allow a market leader to bear the cost of developing a new product or service offering then introduce their own version. The follower can often provide the same offering … Continue reading

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4 Ways a Market Challenger Can Increase Market Share

Wednesday, October 29, 2014 17:47

  A market challenger has a smaller piece of its target market than the market leader but is in a position to compete and increase market share. The market leader may have more resources available and be in a stronger … Continue reading

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6 Keys to Market Leadership in Automotive Repair

Monday, October 27, 2014 18:31

  Attaining a leadership position in the market can stimulate business growth and success. The first prerequisite to reaching a leadership position is a clear definition of the market. In automotive repair it becomes readily apparent that a finite geographic … Continue reading

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5 Keys to Positively Influencing Post Purchase Behavior in Auto Repair Customers

Wednesday, August 27, 2014 19:15

After a buying experience customers tend to go through an evaluation of the decision they made to make a purchase. This is called cognitive dissonance – often referred to as ‘Buyer’s Remorse’. People tend to lean more toward the negative … Continue reading

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4 Points That Impact the Consumer Auto Repair Purchase Experience

Wednesday, August 27, 2014 19:02

When a consumer purchases auto repair services there are different points in the process that will formulate the quality of the experience in their mind. Every interaction meets, exceeds or fails the customer’s expectations. From vehicle drop off through the … Continue reading

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6 Factors Considered in Evaluation of Auto Repair Alternatives

Wednesday, August 27, 2014 0:38

When a consumer decides to search for possible alternatives for auto repair service there are specific factors that will affect their choice. Different factors carry more weight than others depending on the individual. Convenience and amenities can be important to … Continue reading

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5 Sources Used to Find Auto Repair Shops

Wednesday, August 27, 2014 0:29

When a vehicle owner decides to search for an auto repair service provider they will generally go through a series of information sources to find alternatives. The first source considered is the current provider along with other repair shops they … Continue reading

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6 Factors Influencing Vehicle Service Need Recognition

Monday, August 25, 2014 20:04

There are a number of factors that will result in a vehicle owner coming to the realization that their vehicle should be serviced. Some are subtle – some not so much. From the auto repair shop perspective – the point … Continue reading

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5 Steps to Developing a Unique Value Proposition for Auto Repair Shops

Monday, July 28, 2014 18:28

Businesses succeed by providing value to customers. The unique value proposition is the statement of the means by which value will be provided to a specific target audience. In the course of building a business model the statement of unique … Continue reading

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6 Keys to Managing Marketing Efforts in Automotive Repair

Thursday, June 26, 2014 16:21

One of the most important and unfortunately most often overlooked aspects of business management is marketing. In the formulation of a marketing mix – this component is referred to as Promotion or Communication. The effectiveness of marketing messages employed can … Continue reading

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