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Latest Blog Entries

Social Selling Strategies in Automotive Repair August 28, 2017

Social Selling is a term that refers to the use of social media to facilitate the sales process. To differentiate between Social Media Marketing and Social Selling the most significant defining factor is that social marketing is one to many whereas … Continue reading

Auto Repair and Emphasizing the Social in Social Selling August 23, 2017

It should always be remembered that a relationship is more valuable than a sale. Being cognizant of this when using social media to support the sales process can make the difference between success and failure. The emphasis in social selling … Continue reading

Auto Repair and Leveraging the Personal Nature of Social Media August 21, 2017

One of the most significant benefits that can be derived from social media comes from the willingness of people to share personal information. When a person sets up a profile on social media it often contains information about their experiences … Continue reading

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